About Me

Guiding artisan founders to build lasting brands with confidence, authenticity, and purpose.

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For the past 20 years, I’ve been immersed in retail and e-commerce, running my own retail brands both online and on the high street. Now, I’m here to help founders like you bring your ideas to life in a way that feels natural, sustainable, and aligned with what you truly care about.

My approach is simply sharing what worked, simplifying what can feel overwhelming when growing a business, and guiding you to create a business that’s meaningful and profitable.

Grab a cuppa, take a moment for yourself. Listen to a podcast, sign up for a course or read insights to help you on your journey.

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